Nevada Quick Facts



The Nielsen report released a study on Asian American consumers in the United States. Listed below are some interesting facts.

  • "Asian-Americans are a powerful driving force in the U.S. economy, currently representing $825 billion in buying power."


Asian-Americans have the largest households of any race. Households containing five or more people make up the largest number of Asian-American households. Stocking-up and bulk-buying shopping behaviors must be a part of your strategy.

Food Choice


Asian-Americans spend three times as much on local public transportation, indicating a higher urban presence.

Food Choice

  • Locally Produced

65% of Asian-Americans say they try to buy foods grown or produced locally in the region where they live

Nearly half of Asian-Americans watching English TV are dual-language viewers, meaning they also watch TV in an Asian language.

Of the 11.6 million Asian-Americans in the workforce.

70% Employee of for-profit businesses
12% Government Employees
7% Non-profit Employees
9 % Self-emplyed
1 % Unemployed


The Asian American Advancing Justice released a report about the APIA community in Nevada. Here are some interesting facts.
Outside of California, the Las Vegas Metropolitan Statistical Area (MSA) has the third-largest population of Asian Americans among all MSAs in the West region.
Asian Americans and NHPI (Native Hawaiians and Pacific Islanders) are the fastest-growing racial groups in the Las Vegas MSA. Between 2000 and 2010, the total population grew 42%, while the Asian American and NHPI populations grew 130% and 112%, respectively.
Filipino Americans are the largest Asian American ethnic group in the Las Vegas MSA with a population of nearly 110,000. They are followed in size by Chinese, Japanese, Korean, and Indian Americans.
  • The number of Asian Americans living in poverty grew 127% between 2007 and 2013, higher than any other racial group.

    Asian Americans Advancing Justice

There are no official estimates of the number of undocumented Asian American immigrants in the MSA. However, if we assume that the nation’s 1.3 million undocumented immigrants from Asia are geographically distributed in ways consistent with its Asian American foreign-born population, there may be at least 13,000 undocumented Asian Americans living in the Las Vegas MSA.

Asian American Advancing Justice "Community In Contrast" Report
The number of Asian American–owned businesses doubled (107%) between 2002 and 2007 to nearly 15,000 businesses.
In 2007, there were over 500 NHPI-owned businesses, an increase of 178% between 2002 and 2007. Asian American–owned businesses employ nearly 19,000 people and dispense nearly $539 million in annual payroll.
Among Asian American ethnic groups, Filipino Americans own the largest number of businesses (over 4,500), followed by Chinese (nearly 3,600) and Vietnamese Americans (over 2,000).
Statewide, about 19% of Asian American–owned businesses are small businesses with fewer than 20 employees.

In the Las Vegas MSA, Asian American–owned businesses are most concentrated in the real estate, rental, and leasing; health care and social assistance; and retail trade major industry groups. More NHPI-owned businesses are in the retail trade major industry group than any other in the metro area.

Asian Americans make up sizable proportions of the voting-age population in Clark County districts. Asian Americans make up nearly one-quarter of the voting-age population in state assembly districts 8, 35, and 9 (24%, 23%, and 23%, respectively). State assembly district 41 has the largest NHPI voting-age population (nearly 1,000).
During the 2012–2013 school year, Tagalog, Chinese, and Vietnamese were among the top five languages spoken by English language learners in Nevada’s K–12 public schools.
Among Asian American ethnic groups, Vietnamese American (73%) adults are the least likely to have a high school diploma, a rate lower than average (84%).

Cancer (26%) was the leading cause of death among Asian Americans between 2005 and 2007, followed by heart disease (24%) and stroke (9%).

One in 10 Asian Americans is a senior in the Las Vegas MSA, a rate higher than all other racial groups except for Whites (17%).
About 15% of Japanese and 14% of Taiwanese Americans in the Las Vegas MSA are seniors 65 years and older, rates higher than average (11%).

According to a 2012 report by the University of Nevada, Las Vegas, Asian Americans have the highest rate of liver cancer incidences among any racial group statewide.
About 18% of Asian Americans (over 40,000) do not have health insurance.

You can find more information about Nevada’s APIA community by viewing Asian American’s Advancing Justice 2015 report here.


Interesting facts from
Largest Asian and Pacific Islander ethnic groups in Nevada include:








62% of Asian Americans in Nevada speak a language other than English at home; of those, 2 of 5 speak English less than “very well.”

37,000 Asian Americans in Nevada lack health insurance.

14,000 Asian Americans in Nevada live in poverty.

  • Nevada is home to 291,000 Asian and Pacific Islanders (AAPIs), making up about 10% of the state population.

Studies from Nielson report projects a growth of 2.9% (20.9 million) Asian Americans in Nevada and other states by 2017. View 2012 Nielson Report

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