Nevada Quick Facts

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2016

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The Nielsen report released a study on Asian American consumers in the United States. Listed below are some interesting facts.

[/pt_text][vc_empty_space][pt_buttons title=”Download 2016 Nielsen Report” target=”_self” toggle_next=”” font_icons=”” color=”#dd3333″ color_border=”” text_color=”#ffffff” text_align=”text-center” bt_inline=”” size=”btn-large” css_animation=”” pt_hidden_viewport=”” href=”http://acdcnv.org/wordpress/wp-content/uploads/2015/04/nielsen-asian-american-consumer-report-may-2016.pdf” css_delay=”” el_class=””][/vc_column_inner][/vc_row_inner][vc_empty_space height=”50px”][vc_row_inner][vc_column_inner width=”1/2″][pt_single_image image=”2719″ img_size=”medium” image_align=”text-center” onclick=”” css_animation=”” pt_hidden_viewport=”” caption=”” css_delay=”” el_class=””][/vc_column_inner][vc_column_inner width=”1/2″][vc_empty_space][pt_testimonials quote_1=”“Asian-Americans are a powerful driving force in the U.S. economy, currently representing $825 billion in buying power.“” author_1=”” quote_2=”” author_2=”” quote_3=”” author_3=”” quote_4=”” author_4=”” quote_5=”” author_5=”” quote_6=”” author_6=”” quote_7=”” author_7=”” quote_8=”” author_8=”” quote_9=”” author_9=”” quote_10=”” author_10=”” show_icon=”” autoplay=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=””][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” css=”.vc_custom_1465933036406{background-color: #0a0a0a !important;}”][vc_column_inner width=”1/4″][pt_single_image image=”2725″ img_size=”full” image_align=”text-center” onclick=”” css_animation=”” pt_hidden_viewport=”” caption=”” css_delay=”” el_class=””][/vc_column_inner][vc_column_inner width=”3/4″][pt_text color=”#ffffff” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]

Asian-Americans have the largest households of any race. Households containing five or more people make up the largest number of Asian-American households. Stocking-up and bulk-buying shopping behaviors must be a part of your strategy.

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Asian-Americans spend three times as much on local public transportation, indicating a higher urban presence.

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Food Choice

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65% of Asian-Americans say they try to buy foods grown or produced locally in the region where they live

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Nearly half of Asian-Americans watching English TV are dual-language viewers, meaning they also watch TV in an Asian language.

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Of the 11.6 million Asian-Americans in the workforce.

[/pt_text][pt_progress_bar pt_progress_template=”1″ values=”70|Employee of for-profit businesses,12| Government Employees,7|Non-profit Employees,9 | Self-emplyed,1 | Unemployed” font_icons=”” color=”#dd3333″ textcolor=”#000000″ bgcolor=”” options=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=””][/vc_column_inner][/vc_row_inner][vc_empty_space height=”80″][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner css=”.vc_custom_1464555092172{background-color: #dd3333 !important;}”][vc_column_inner][vc_empty_space height=”50″][pt_text color=”#ffffff” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]

2015

[/pt_text][vc_empty_space height=”50″][/vc_column_inner][/vc_row_inner][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]The Asian American Advancing Justice released a report about the APIA community in Nevada. Here are some interesting facts.[/pt_text][pt_marginblock margin=”30″ measure=”px” pt_hidden_viewport=””][vc_row_inner][vc_column_inner width=”1/3″][pt_single_image image=”2383″ img_size=”full” image_align=”text-left” onclick=”” css_animation=”fadeInLeft” pt_hidden_viewport=””][/vc_column_inner][vc_column_inner width=”2/3″][pt_text color=”” css_animation=”fadeIn” pt_hidden_viewport=””]Outside of California, the Las Vegas Metropolitan Statistical Area (MSA) has the third-largest population of Asian Americans among all MSAs in the West region.[/pt_text][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”fadeIn” pt_hidden_viewport=””]Asian Americans and NHPI (Native Hawaiians and Pacific Islanders) are the fastest-growing racial groups in the Las Vegas MSA. Between 2000 and 2010, the total population grew 42%, while the Asian American and NHPI populations grew 130% and 112%, respectively.[/pt_text][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”fadeIn” pt_hidden_viewport=””]Filipino Americans are the largest Asian American ethnic group in the Las Vegas MSA with a population of nearly 110,000. They are followed in size by Chinese, Japanese, Korean, and Indian Americans. [/pt_text][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][pt_marginblock margin=”50″ measure=”px” pt_hidden_viewport=””][pt_testimonials quote_1=”The number of Asian Americans living in poverty grew 127% between 2007 and 2013, higher than any other racial group.” author_1=”Asian Americans Advancing Justice” quote_2=”” author_2=”” quote_3=”” author_3=”” quote_4=”” author_4=”” quote_5=”” author_5=”” quote_6=”” author_6=”” quote_7=”” author_7=”” quote_8=”” author_8=”” quote_9=”” author_9=”” quote_10=”” author_10=”” show_icon=”” autoplay=”” css_animation=”” pt_hidden_viewport=””][pt_marginblock margin=”50″ measure=”px” pt_hidden_viewport=””][pt_testimonials_balloon name=”Asian American Advancing Justice “Community In Contrast“ Report” image=”” circle=”” quote=”There are no official estimates of the number of undocumented Asian American immigrants in the MSA. However, if we assume that the nation’s 1.3 million undocumented immigrants from Asia are geographically distributed in ways consistent with its Asian American foreign-born population, there may be at least 13,000 undocumented Asian Americans living in the Las Vegas MSA.” minheight=”170″ text_color=”” border_line_color=”” background_color=”” css_animation=”” pt_hidden_viewport=””][pt_single_image image=”2387″ img_size=”medium” image_align=”text-center” onclick=”” css_animation=”fadeIn” pt_hidden_viewport=””][pt_marginblock margin=”30″ measure=”px” pt_hidden_viewport=””][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][pt_single_image image=”2391″ img_size=”full” image_align=”text-left” onclick=”” css_animation=”fadeInLeft” pt_hidden_viewport=””][/vc_column_inner][vc_column_inner width=”1/2″][pt_text color=”” css_animation=”fadeIn” pt_hidden_viewport=””]The number of Asian American–owned businesses doubled (107%) between 2002 and 2007 to nearly 15,000 businesses.[/pt_text][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”fadeIn” pt_hidden_viewport=””]In 2007, there were over 500 NHPI-owned businesses, an increase of 178% between 2002 and 2007. Asian American–owned businesses employ nearly 19,000 people and dispense nearly $539 million in annual payroll.[/pt_text][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”fadeIn” pt_hidden_viewport=””]Among Asian American ethnic groups, Filipino Americans own the largest number of businesses (over 4,500), followed by Chinese (nearly 3,600) and Vietnamese Americans (over 2,000).
[/pt_text][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”fadeIn” pt_hidden_viewport=””]Statewide, about 19% of Asian American–owned businesses are small businesses with fewer than 20 employees.[/pt_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1464554564516{background-image: url(http://acdcnv.org/wordpress/wp-content/uploads/2015/04/photo-1420745628365-ba93c07cb5ca.jpg?id=2375) !important;}”][vc_column_inner][pt_marginblock margin=”150″ measure=”px” pt_hidden_viewport=””][pt_text color=”#ffffff” css_animation=”” pt_hidden_viewport=””]

In the Las Vegas MSA, Asian American–owned businesses are most concentrated in the real estate, rental, and leasing; health care and social assistance; and retail trade major industry groups. More NHPI-owned businesses are in the retail trade major industry group than any other in the metro area.

[/pt_text][pt_marginblock margin=”150″ measure=”px” pt_hidden_viewport=””][/vc_column_inner][/vc_row_inner][pt_marginblock margin=”50″ measure=”px” pt_hidden_viewport=””][vc_row_inner][vc_column_inner width=”1/2″][pt_marginblock margin=”100″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”” pt_hidden_viewport=””]Asian Americans make up sizable proportions of the voting-age population in Clark County districts. Asian Americans make up nearly one-quarter of the voting-age population in state assembly districts 8, 35, and 9 (24%, 23%, and 23%, respectively). State assembly district 41 has the largest NHPI voting-age population (nearly 1,000).[/pt_text][/vc_column_inner][vc_column_inner width=”1/2″][pt_single_image image=”2396″ img_size=”full” image_align=”text-center” onclick=”” css_animation=”” pt_hidden_viewport=””][/vc_column_inner][/vc_row_inner][pt_marginblock margin=”50″ measure=”px” pt_hidden_viewport=””][vc_row_inner][vc_column_inner width=”1/2″][pt_single_image image=”2398″ img_size=”full” image_align=”text-left” onclick=”” css_animation=”” pt_hidden_viewport=””][/vc_column_inner][vc_column_inner width=”1/2″][pt_marginblock margin=”50″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”” pt_hidden_viewport=””]During the 2012–2013 school year, Tagalog, Chinese, and Vietnamese were among the top five languages spoken by English language learners in Nevada’s K–12 public schools.[/pt_text][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”” pt_hidden_viewport=””]Among Asian American ethnic groups, Vietnamese American (73%) adults are the least likely to have a high school diploma, a rate lower than average (84%).[/pt_text][pt_marginblock margin=”30″ measure=”px” pt_hidden_viewport=””][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1464554744107{background-image: url(http://acdcnv.org/wordpress/wp-content/uploads/2015/04/photo-1418272235035-0af44555fc86.jpg?id=2406) !important;}”][vc_column_inner][pt_marginblock margin=”150″ measure=”px” pt_hidden_viewport=””][pt_text color=”#ffffff” css_animation=”” pt_hidden_viewport=””]

Cancer (26%) was the leading cause of death among Asian Americans between 2005 and 2007, followed by heart disease (24%) and stroke (9%).

[/pt_text][pt_marginblock margin=”150″ measure=”px” pt_hidden_viewport=””][/vc_column_inner][/vc_row_inner][pt_marginblock margin=”50″ measure=”px” pt_hidden_viewport=””][vc_row_inner][vc_column_inner width=”1/3″][pt_text color=”” css_animation=”” pt_hidden_viewport=””]One in 10 Asian Americans is a senior in the Las Vegas MSA, a rate higher than all other racial groups except for Whites (17%).[/pt_text][pt_marginblock margin=”20″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”” pt_hidden_viewport=””]About 15% of Japanese and 14% of Taiwanese Americans in the Las Vegas MSA are seniors 65 years and older, rates higher than average (11%).[/pt_text][/vc_column_inner][vc_column_inner width=”1/3″][pt_rules_vertical pt_separator=”separator7″ width=”200″ margin_top=”0″ margin_bottom=”0″ color=”” align=”text-center” css_animation=”” pt_hidden_viewport=””][/vc_column_inner][vc_column_inner width=”1/3″][pt_text color=”” css_animation=”” pt_hidden_viewport=””]According to a 2012 report by the University of Nevada, Las Vegas, Asian Americans have the highest rate of liver cancer incidences among any racial group statewide.[/pt_text][pt_marginblock margin=”20″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”” pt_hidden_viewport=””]About 18% of Asian Americans (over 40,000) do not have health insurance.[/pt_text][/vc_column_inner][/vc_row_inner][pt_marginblock margin=”50″ measure=”px” pt_hidden_viewport=””][vc_row_inner][vc_column_inner width=”1/2″][pt_single_image image=”2334″ img_size=”full” image_align=”text-left” onclick=”” css_animation=”” pt_hidden_viewport=””][/vc_column_inner][vc_column_inner width=”1/2″][pt_marginblock margin=”100″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”” pt_hidden_viewport=””]

You can find more information about Nevada’s APIA community by viewing Asian American’s Advancing Justice 2015 report here.

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2012

[/pt_text][vc_empty_space height=”50″][/vc_column_inner][/vc_row_inner][pt_text color=”” css_animation=”” pt_hidden_viewport=”” css_delay=”” el_class=”” css=””]Interesting facts from APIAvote.org.[/pt_text][pt_marginblock margin=”15″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”” pt_hidden_viewport=””]Largest Asian and Pacific Islander ethnic groups in Nevada include:[/pt_text][pt_marginblock margin=”30″ measure=”px” pt_hidden_viewport=””][vc_row_inner][vc_column_inner width=”1/3″][pt_counter pt_vc_dummy_textfield=”pt_counter_dummy” value=”117000″ symbol=”” legend=”Filipino” text_align=”text-center” font_icons=”ion ion-xbo” icon_color=”” text_color=”#000000″ border_color=”” bg_color=”” css_animation=”” pt_hidden_viewport=””][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][pt_counter pt_vc_dummy_textfield=”pt_counter_dummy” value=”19000″ symbol=”” legend=”Vietnamese” text_align=”text-center” font_icons=”ion ion-xbo” icon_color=”” text_color=”#000000″ border_color=”” bg_color=”” css_animation=”” pt_hidden_viewport=””][/vc_column_inner][vc_column_inner width=”1/3″][pt_counter pt_vc_dummy_textfield=”pt_counter_dummy” value=”36000″ symbol=”” legend=”Chinese” text_align=”text-center” font_icons=”ion ion-xbo” icon_color=”” text_color=”#000000″ border_color=”” bg_color=”” css_animation=”” pt_hidden_viewport=””][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][pt_counter pt_vc_dummy_textfield=”pt_counter_dummy” value=”18000″ symbol=”” legend=”Korean” text_align=”text-center” font_icons=”ion ion-xbo” icon_color=”” text_color=”#000000″ border_color=”” bg_color=”” css_animation=”” pt_hidden_viewport=””][/vc_column_inner][vc_column_inner width=”1/3″][pt_counter pt_vc_dummy_textfield=”pt_counter_dummy” value=”24000″ symbol=”” legend=”Japanese” text_align=”text-center” font_icons=”ion ion-xbo” icon_color=”” text_color=”#000000″ border_color=”” bg_color=”” css_animation=”” pt_hidden_viewport=””][pt_marginblock margin=”10″ measure=”px” pt_hidden_viewport=””][pt_counter pt_vc_dummy_textfield=”pt_counter_dummy” value=”14000″ symbol=”” legend=”Indian” text_align=”text-center” font_icons=”ion ion-xbo” icon_color=”” text_color=”#000000″ border_color=”” bg_color=”” css_animation=”” pt_hidden_viewport=””][/vc_column_inner][/vc_row_inner][pt_marginblock margin=”30″ measure=”px” pt_hidden_viewport=””][vc_row_inner][vc_column_inner width=”1/3″][pt_single_image image=”2377″ img_size=”full” image_align=”text-left” onclick=”” css_animation=”fadeInRight” pt_hidden_viewport=””][/vc_column_inner][vc_column_inner width=”2/3″][pt_text color=”” css_animation=”fadeIn” pt_hidden_viewport=””]

62% of Asian Americans in Nevada speak a language other than English at home; of those, 2 of 5 speak English less than “very well.”

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37,000 Asian Americans in Nevada lack health insurance.

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14,000 Asian Americans in Nevada live in poverty.

[/pt_text][/vc_column_inner][/vc_row_inner][pt_marginblock margin=”40″ measure=”px” pt_hidden_viewport=””][pt_testimonials quote_1=”Nevada is home to 291,000 Asian and Pacific Islanders (AAPIs), making up about 10% of the state population.” author_1=”” quote_2=”” author_2=”” quote_3=”” author_3=”” quote_4=”” author_4=”” quote_5=”” author_5=”” quote_6=”” author_6=”” quote_7=”” author_7=”” quote_8=”” author_8=”” quote_9=”” author_9=”” quote_10=”” author_10=”” show_icon=”” autoplay=”” css_animation=”” pt_hidden_viewport=””][pt_marginblock margin=”50″ measure=”px” pt_hidden_viewport=””][pt_text color=”” css_animation=”” pt_hidden_viewport=””]Studies from Nielson report projects a growth of 2.9% (20.9 million) Asian Americans in Nevada and other states by 2017. View 2012 Nielson Report [/pt_text][pt_marginblock margin=”40″ measure=”px” pt_hidden_viewport=””][pt_marginblock margin=”100″ measure=”px” pt_hidden_viewport=””][/vc_column][/vc_row]